Email marketing questions, answered.
One page per question, each answered in the first sentence. Find yours below, or book a free audit and ask us directly.
Strategy
- How often should an ecommerce store send marketing emails?
- What is the best day and time to send marketing emails?
- Is email marketing still worth it for ecommerce?
- Should I use SMS as well as email?
- How much does an email marketing agency cost?
- What should I look for in a Klaviyo agency?
- How long until email marketing shows results?
- What is the difference between transactional and marketing emails?
- Should ecommerce emails be plain text or HTML?
- Is Klaviyo or Mailchimp better for ecommerce?
- How do I write a good preheader for marketing emails?
- When should an ecommerce brand hire an email agency instead of doing it in-house?
- How do I build an email marketing strategy for a new store?
- How do I write a good subject line for a sale email?
- Should I email new subscribers every day?
- How do I plan a Black Friday email schedule for a small store?
- How do I migrate from Mailchimp to Klaviyo?
- What is double sending, and should I avoid it?
- How do I test an email before sending it?
- How do I personalise emails beyond using a first name?
- How do I build a VIP email programme?
Flows and automation
- How long should a welcome flow be?
- When should the first abandoned cart email be sent?
- Should abandoned cart emails include a discount?
- What is the difference between an email flow and a campaign?
- What is a sunset flow?
- How many emails should an abandoned cart flow have?
- How do I set up a welcome flow in Klaviyo?
- How do I set up a post-purchase email flow?
- How do I set up back in stock emails?
- How many emails should a winback flow have?
- How do I set up a browse abandonment flow?
- When should a replenishment reminder email be sent?
- How many products should an abandoned cart email show?
- How do I write a win-back email subject line?
- What should I put in a thank you email after a purchase?
- How do I ask customers for reviews by email?
- Should a welcome email include a discount?
- How do I reduce complaints from abandoned cart emails?
- How many email flows does an ecommerce store need?
- What should I email customers who return a product?
Metrics and reporting
- What is a good open rate for ecommerce email?
- What is revenue per recipient and why does it matter?
- Why is my email open rate dropping?
- What is a good unsubscribe rate for marketing emails?
- What is a good click rate for ecommerce email?
- How can I judge email performance without open rates?
- How do I measure whether email is truly incremental?
- Why is my email bounce rate high?
- What is an acceptable spam complaint rate?
- What share of ecommerce revenue should come from email?
- Why did my Klaviyo revenue suddenly drop?
- How do I set up UTM tags for email?
Lists
- How big does my email list need to be for email marketing to work?
- How often should I clean my email list?
- Do I need double opt-in for my ecommerce email list?
- How do I segment my email list by purchase history?
- How do I grow an email list on Shopify?
- How do I reactivate inactive email subscribers?
- Should I buy an email list for my store?
- What is a good email list growth rate?
- How do I segment an email list by product category?
- How long should I wait before sunsetting inactive subscribers?
Deliverability
- How do I stop my marketing emails going to spam?
- Do I need DMARC for ecommerce email?
- How do I warm up a new sending domain?
- Can I send marketing emails from a Gmail address?
- What are spam traps and how do I avoid them?
- Why do my emails go to spam after I stopped sending for a while?
- Why are my Klaviyo emails going to the Gmail promotions tab?
- How should I handle bounced emails?
- How do I check that my email domain is authenticated?
- How do I check if my sending domain or IP is blocklisted?
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.