Is email marketing still worth it for ecommerce?
Yes. Email is an owned channel with a low cost per send, and it lets you earn repeat purchases from customers you have already paid to acquire.
Unlike paid ads, you are not renting attention on each message. A well-built set of flows keeps working without extra ad spend.
The key is treating it as a system with flows, segmentation and testing, rather than occasional newsletters.
In practice.
A store compares what it spends to win a first order with what it spends to earn a second order by email. The email cost is a few sends, while the first order cost included paid traffic, so repeat purchases are the cheaper revenue.
Want this handled for your store? See our retention strategy service or book a free audit.
Guides that go deeper.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.