Service
Klaviyo email marketing for ecommerce brands.
Klaviyo email marketing management means an agency runs your Klaviyo account end to end: flow strategy and build, a weekly campaign calendar, segmentation, testing and reporting against attributed revenue. Inferno Emails does this for ecommerce brands that have Klaviyo installed and are not getting much out of it.
Most stores have Klaviyo installed and three half-finished flows in it. The money is in the gap between installed and actually running. We take the account over, map every point where someone hesitates, and build a flow for each one, then keep a campaign calendar moving on top of it.
Book your free audit30 minutes, no obligation, and the findings are yours to keep.
What we take care of.
Flows and campaigns built in Klaviyo, mapped to how people actually buy from you, not a template pack dropped into your account.
- Full Klaviyo account audit and clean-up
- Core flow build: welcome, abandoned cart, browse abandonment, post-purchase, winback
- Segmentation by engagement, purchase history and lifecycle stage
- Weekly campaign calendar, written and designed
- A/B tests on subject lines, offers and send times
- Monthly reporting against attributed revenue, not opens
A Klaviyo account where flows earn while you sleep and campaigns have a reason to exist.
How we approach it.
We start by reading the account the way a new owner would: which flows exist, which are switched off, how the list is segmented and what each send earned. That tells us where the revenue is leaking before we build anything.
Core flows come first because they keep earning while everything else is being approved. Campaigns run on a calendar, each with a reason to exist, and every one is tested against the last.
Reporting is monthly and tied to attributed revenue and repeat rate. Anything that does not earn gets changed or cut.
Is this the right fit?
Who this is for
- Klaviyo is installed but only a welcome flow and the occasional newsletter go out
- You want one team accountable for flows, campaigns and reporting
- Email is under 20% of revenue and you suspect it should be more
Who this is not for
- You have no Klaviyo account and no plan to adopt it
- You want a one-off template, not an ongoing programme
- You are pre-revenue with no list to send to
The first 30 days.
- Week 1We are in your account. Audit, authentication check, and a list of what to fix first, in order.
- Weeks 2 to 3Core flows go live and the first campaigns send, designed in your brand and approved by you.
- Week 4First monthly report against attributed revenue, and the test plan for the month ahead.
What we need from you
- Read-only access to Klaviyo and your store platform, or screenshots if you prefer
- Brand assets: logo, fonts, colours and product photography
- One person who can approve copy and offers within a couple of working days
What we fix most often.
- Sending the same campaign to the whole list instead of segmenting by engagement
- Reporting on open rates, which Apple Mail Privacy Protection inflates
- Leaving flows live for years without testing the first email or the delay between steps
Work in this area.
Last reviewed .
The account is the evidence.
This is a whole-channel client result, not a claim that any single service produced it.
4 Sep - 4 Nov 2023
$477,929 attributed to email
47.96% of total revenue
Total store revenue up 47% against the previous period. Campaigns drove $316,870; flows drove $161,058.
See all three Klaviyo account screenshots
Results vary by brand, list size, category and offer. Individual accounts are not an average or a guarantee.
Questions about klaviyo email marketing.
Do you work with platforms other than Klaviyo?
Klaviyo is where we do our best work and where most of our clients already are. We have worked in Mailchimp, Omnisend and Shopify Email, and we will migrate you to Klaviyo if it makes sense, but we will tell you honestly if your current setup is fine.
How long before flows are live?
The core flow set is typically live within the first two to three weeks, depending on how fast brand assets and approvals come back. Campaigns usually start in week one, because those do not need to wait on the full build.
Do I need a big list for this to work?
No. Flows are triggered by behaviour, so they work on a small list from day one. If your list is small we will also work on capture: pop-ups, sign-up incentives and segmentation, so the list grows while the flows run.
How much does Klaviyo email marketing management cost?
It depends on scope, so we quote after the free audit rather than guessing at a number up front. The audit itself carries no fee and no obligation, and you keep the findings either way.
What happens if the flows and campaigns don’t lift revenue?
We report against attributed revenue every month, so a flow or campaign that is not earning gets changed, cut or rebuilt as fast as we see it. If the audit shows we are not the right fit for your list or offer, we will tell you before you spend anything.
Related reading.
The rest of the channel.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.