How do I set up UTM tags for email?
Add consistent UTM parameters, source, medium and campaign, to the links in your emails so your analytics tool can attribute visits correctly. Most platforms can add them automatically.
Use the same naming pattern every time, in lowercase, so reports are clean. Source can be your email platform, medium is email and campaign names the send or flow.
Check that your analytics tool shows the traffic as email, and remember analytics and platform attribution will not match exactly.
In practice.
A store switches on automatic tagging with medium set to email and campaign names matching each send. In analytics it can now see sessions and orders from each campaign.
Want this handled for your store? See our klaviyo email marketing service or book a free audit.
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