How long should a welcome flow be?
A welcome flow is commonly three to five emails over one to two weeks. The right length depends on your product and should be set by testing.
A simple product with a clear offer may need fewer emails. A considered, higher-ticket product often needs more room to educate and build trust.
Add an exit so anyone who buys leaves the flow, and review each email by revenue to see where people drop off.
In practice.
A single-product wellness brand runs three emails over five days. A kitchenware brand with a higher-priced product runs five emails over two weeks, because its buyers need more time and education before deciding.
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