How do I personalise emails beyond using a first name?
Use what customers have done: products viewed or bought, category interest, order history and location. Show relevant products and timing instead of only inserting a name.
Behavioural data usually matters more than a name. Dynamic blocks can show recently viewed items or products that complement a past purchase.
Keep it respectful. Personalisation that feels intrusive can backfire, so use data customers would expect you to have, and always check that a fallback appears when a field is empty.
In practice.
A store sends a cross-sell email showing accessories for the item a customer bought last month, instead of the same promotion to everyone.
Want this handled for your store? See our klaviyo email marketing service or book a free audit.
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