How many emails should an abandoned cart flow have?
Three is a common starting point over about three days: a reminder, an answer to doubts and a last nudge. Test whether a fourth earns more than it costs in goodwill.
Sending the first email within hours matters more than how many follow.
Always exclude buyers, and judge each email by its own revenue.
Review each email's revenue separately, and remove or rewrite the weakest one before adding any more, since extra sends have a cost in goodwill.
In practice.
A store runs three cart emails and tests adding a fourth. The fourth earns little and increases unsubscribes, so it removes it and keeps the three.
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