Why do my emails go to spam after I stopped sending for a while?
Mailbox providers lose context for senders who go quiet, and a sudden large send to an old list looks suspicious. Resume gradually with your most engaged subscribers first, then widen the audience.
Reputation is tied to recent behavior. After a long gap, many addresses have changed or gone inactive, and engagement with your mail will be lower.
Start with people who engaged most recently, send consistently at moderate volume and watch bounces and complaints. Expand to wider segments only if the results stay healthy.
Consider a sunset process for those who remain unresponsive.
In practice.
A shop pauses emails for several months, then sends to everyone at once and lands in spam. It restarts with recent buyers only, adds more groups every week and delivery recovers steadily.
Want this handled for your store? See our klaviyo email marketing service or book a free audit.
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