How do I set up a post-purchase email flow?
Trigger a flow from the placed-order event, then send a thank-you, shipping and usage guidance, a review request and a relevant cross-sell. Space them around delivery time so each message arrives when it is useful.
Keep order confirmations in your transactional system and use the marketing flow to build the relationship afterwards. Start with usefulness: how to use or care for the product, and what to expect.
Request a review once the customer has had time to use the item, not just when it ships. Later, suggest complementary products based on what they bought.
Exclude recent buyers from promotions that compete with the flow, and tailor the path for first-time versus repeat customers.
In practice.
A skincare shop sends a thank-you after the order, a usage guide as the parcel arrives, a review request after a few weeks and a refill suggestion near when the bottle should run low. Each message has one clear job.
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