How do I segment an email list by product category?
Create segments based on the categories people have viewed, added to cart or bought, using your store data inside your email platform. Then send category-relevant content to those groups.
Start with purchase and browse events, since they show real interest. A segment such as "bought skincare in the last year" is easy to understand and easy to act on.
Do not over-slice. Make sure each segment is large enough to send to and has a clear use, such as a new-arrival email or a replenishment reminder.
In practice.
A store selling both coffee and brewing gear builds a segment of people who bought coffee beans. It sends them a new-roast email, while gear buyers get an accessories email instead.
Want this handled for your store? See our klaviyo email marketing service or book a free audit.
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