What is the difference between transactional and marketing emails?
Transactional emails confirm or complete an action the customer took, like an order confirmation. Marketing emails promote products or content and need marketing consent.
Do not use receipts to sneak in promotions without thought, and consider separating the two streams so a marketing issue cannot delay confirmations.
Both need authentication and good list hygiene.
Review both streams separately each month, looking at bounces and complaints, so you can see which one is affecting your sender reputation.
In practice.
A store sends order confirmations from a dedicated stream with only order details. Its newsletters go from a separate stream with marketing consent, so a problem with one does not affect the other.
Want this handled for your store? See our email deliverability service or book a free audit.
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