How do I build an email marketing strategy for a new store?
Start by building consented list growth, then launch the core automations: welcome, cart abandonment and post-purchase. Add a steady weekly campaign rhythm and review results monthly before expanding.
Core flows run in the background and capture the highest-intent moments, so they come before frequent campaigns. Get them live and working first.
Then plan a simple calendar of campaigns mixing product news, education and offers. Segment by engagement and purchase behavior as data grows.
Choose a few metrics you will review regularly, such as revenue per recipient, click rate and unsubscribes, and test one thing at a time.
In practice.
A new home goods store launches a welcome flow, an abandoned cart flow and a post-purchase flow in its first month. It then sends one campaign a week and reviews results at the end of each month to decide what to test.
Want this handled for your store? See our klaviyo email marketing service or book a free audit.
Guides that go deeper.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.