Service
Retention strategy for ecommerce brands.
Retention marketing is the plan for earning a customer's second, third and fourth order instead of paying to acquire a new one. Inferno Emails builds it in email: lifecycle mapping, post-purchase and replenishment sequences, VIP segmentation and winback, reported on repeat rate and revenue per recipient.
Paid acquisition gets more expensive every year. The customers you already paid for are the cheapest revenue in your business, and most stores do almost nothing with them after the shipping confirmation. Retention strategy is the plan for that second, third and fourth purchase.
Book your free audit30 minutes, no obligation, and the findings are yours to keep.
What we take care of.
One-time buyers are fine. Repeat buyers are the business. We build the lifecycle that turns the first into the second.
- Lifecycle map: every stage from first click to loyal repeat buyer
- Post-purchase sequences that set up the next order rather than ending the conversation
- Replenishment timing modelled on your actual repurchase intervals
- VIP and high-LTV segmentation with treatment that matches
- Winback sequences that catch people before they are gone for good
- Reporting on repeat rate and revenue per recipient, not vanity metrics
A larger share of revenue coming from people who already trust you, which is the cheapest growth available.
How we approach it.
We map the customer lifecycle from first click to loyal repeat buyer and mark where people drop off. That map decides which flows and campaigns matter most.
Then we work from your real data: repurchase intervals by product, the gap between first and second orders and which customers are worth treating differently.
The plan is built into Klaviyo as flows and segments, and measured on repeat purchase rate and revenue per recipient so it improves every quarter.
Is this the right fit?
Who this is for
- Most of your revenue comes from first-time buyers
- You have a repeatable product or a natural reorder window
- You want a lifecycle plan, not just more sends
Who this is not for
- Your product is bought once, ever, with no add-ons or referrals
- You have under a few hundred past customers to learn from
- You want only acquisition and have no interest in repeat revenue
The first 30 days.
- Week 1We are in your account. Audit, authentication check, and a list of what to fix first, in order.
- Weeks 2 to 3Core flows go live and the first campaigns send, designed in your brand and approved by you.
- Week 4First monthly report against attributed revenue, and the test plan for the month ahead.
What we need from you
- Read-only access to Klaviyo and your store platform, or screenshots if you prefer
- Brand assets: logo, fonts, colours and product photography
- One person who can approve copy and offers within a couple of working days
What we fix most often.
- Ending the conversation at the shipping confirmation
- Sending replenishment reminders on a guess rather than your real repurchase interval
- Treating a first-time buyer and a ten-time buyer to the same discount
Last reviewed .
The account is the evidence.
This is a whole-channel client result, not a claim that any single service produced it.
4 Sep - 4 Nov 2023
$477,929 attributed to email
47.96% of total revenue
Total store revenue up 47% against the previous period. Campaigns drove $316,870; flows drove $161,058.
See all three Klaviyo account screenshots
Results vary by brand, list size, category and offer. Individual accounts are not an average or a guarantee.
Questions about retention strategy.
Is retention worth it if we are still small?
Yes, and arguably more so. Small brands feel rising ad costs hardest, and a repeat purchase costs you an email instead of a click. The systems are also cheaper to build before your catalogue and data get complicated.
How is this different from just sending more emails?
Sending more emails without a lifecycle plan burns your list and your reputation. Retention strategy decides who hears from you, when, and about what, so volume goes to the people ready for it.
What do you measure?
Repeat purchase rate, revenue per recipient, time between orders and share of total revenue attributed to email. Opens and clicks are diagnostics, not goals.
How much does a retention strategy engagement cost?
It depends on how much of the lifecycle needs building versus tuning, so we quote after the free audit rather than in advance. The audit is free either way, and you keep the findings even if you do not go further.
What if repeat purchase rate doesn’t improve?
We report on repeat rate and revenue per recipient every month, so a sequence that is not moving those numbers gets rebuilt or cut rather than left running. If the audit shows your core problem is the product or the offer rather than the lifecycle, we will say so instead of selling you a retainer.
Related reading.
The rest of the channel.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.