Service
Email design for ecommerce brands.
Ecommerce email design is the work of turning a brand's identity into campaign and flow emails that render correctly in every inbox. Inferno Emails designs every email from scratch for the brand it belongs to, with no template packs, and tests each one across Gmail, Apple Mail, Outlook and mobile clients.
A template with your logo dropped in the corner still looks like a template, and customers can tell. We design each email around the brand it belongs to: your type, your colour, your photography, your tone. The portfolio on this site is the whole argument. Look at the Girafon Bleu welcome email next to the Bondi Coffee one and you would not guess the same team made both.
Book your free audit30 minutes, no obligation, and the findings are yours to keep.
What we take care of.
Emails designed to look like your brand rather than like an email. Every campaign in our portfolio was built from scratch.
- Custom design for every campaign and flow email
- Brand-matched type, colour and layout system
- Mobile-first layouts, because most of your list reads on a phone
- Dark-mode safe colour and image handling
- Bulletproof buttons and live text where it matters for accessibility
- Tested across Gmail, Apple Mail, Outlook and mobile clients
Emails people screenshot and forward, instead of ones they scroll past on the way to the delete button.
How we approach it.
We begin with your brand: type, colour, photography and tone. From that we build a small design system, so every email looks like it came from the same house without looking like a template.
Each email is designed for the inbox, not a browser. That means real text alongside imagery, layouts that hold up when images are blocked, and dark mode checked before anything sends.
Designs are built in Klaviyo as reusable blocks so your team can keep sending on brand after we hand over.
Is this the right fit?
Who this is for
- Your emails look like a stock template rather than your brand
- You have a strong brand and a product that photographs well
- You need design capacity alongside an in-house or existing Klaviyo team
Who this is not for
- You want dozens of cheap template swaps a month
- You cannot share brand assets, photography or guidelines
- You need the design only, with no say over what gets sent or when
The first 30 days.
- Week 1We are in your account. Audit, authentication check, and a list of what to fix first, in order.
- Weeks 2 to 3Core flows go live and the first campaigns send, designed in your brand and approved by you.
- Week 4First monthly report against attributed revenue, and the test plan for the month ahead.
What we need from you
- Read-only access to Klaviyo and your store platform, or screenshots if you prefer
- Brand assets: logo, fonts, colours and product photography
- One person who can approve copy and offers within a couple of working days
What we fix most often.
- Designing in a single image, so nothing renders when images are blocked
- Dark mode left untested, turning logos and text unreadable
- A dozen competing calls to action where one clear button would earn more clicks
Work in this area.
Last reviewed .
The account is the evidence.
This is a whole-channel client result, not a claim that any single service produced it.
4 Sep - 4 Nov 2023
$477,929 attributed to email
47.96% of total revenue
Total store revenue up 47% against the previous period. Campaigns drove $316,870; flows drove $161,058.
See all three Klaviyo account screenshots
Results vary by brand, list size, category and offer. Individual accounts are not an average or a guarantee.
Questions about email design.
Do you use templates?
We build a reusable design system for your brand so production stays fast, but the layouts are drawn for you. We do not buy or resell template packs.
Can you match our existing brand guidelines?
Yes. Send them over and we will work inside them. If you do not have guidelines, we will infer a system from your site and product photography and document it as we go.
Will the emails work in dark mode?
Yes. We handle dark mode explicitly: logos get transparent or inverted variants, background colours are chosen so they do not invert badly, and we test in the clients that force dark mode rather than hoping for the best.
How much does custom email design cost?
It depends on how many campaigns and flow emails you need designed each month, so we quote after the free audit rather than a flat rate. There is no fee for the audit itself.
How long until we get our first custom-designed email?
Flow emails are typically ready within the same two to three weeks it takes to build the flows they belong to, since design and build happen together. Campaign emails can turn around faster once your brand system is documented.
Related reading.
The rest of the channel.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.