Writing
What we have learned running Klaviyo accounts for ecommerce brands: flows, deliverability, design and the retention maths behind all of it.
Latest
A practical structure for an abandoned cart flow: when to send, what each email says, when to offer an incentive and how to avoid emailing people who already bought.
3 October 2026 · 3 min read
klaviyo
A practical comparison of Klaviyo and Mailchimp for online stores: data, automation, segmentation and when each one makes sense.
3 October 2026 · 3 min
deliverability
A plain-English guide to the three email authentication records every ecommerce store needs, how to check them and the mistakes that quietly hurt delivery.
3 October 2026 · 3 min
flows
What a welcome flow should say, how many emails it needs and when to send each one, with a simple structure you can build in Klaviyo this week.
3 October 2026 · 3 min
deliverability
Klaviyo emails land in spam for a handful of repeatable reasons. Here is how to find which one is hurting your store and what to change first.
3 October 2026 · 4 min
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.