What is a good open rate for ecommerce email?
Open rate is no longer a reliable benchmark, because Apple Mail Privacy Protection registers opens automatically. Compare against your own past results and judge by clicks and revenue.
Industry open-rate figures vary widely by source, list quality and how opens are counted, so quoting a single "good" number would be misleading.
A better habit is tracking your own trend over time, then focusing on click rate and revenue per recipient, which reflect real behaviour.
In practice.
A store compares this quarter's opens to its own last quarter rather than to a published average. Opens are flat, but clicks and revenue per recipient have risen, so the programme is improving even though the headline number has not moved.
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