Service
Email flows & automation for ecommerce brands.
Email flows are automated sequences triggered by what a customer does: signing up, browsing, abandoning a cart, buying. Inferno Emails builds and tunes them in Klaviyo for ecommerce brands, with timing, exclusions and rendering tested before anything goes live.
Every customer action is a chance to continue the conversation. We map the moments between signing up and buying again, then build Klaviyo flows around them. Timing, exclusions and the next useful message matter as much as the design.
Book your free audit30 minutes, no obligation, and the findings are yours to keep.
What we take care of.
Turn sign-ups, abandoned carts and repeat purchases into a connected Klaviyo lifecycle.
- Welcome sequences that introduce the brand and first-order offer
- Browse and cart recovery with purchase exclusions
- Post-purchase education, replenishment and cross-sell sequences
- Winback and re-engagement flows for lapsed customers
- Trigger, filter and mobile rendering checks before launch
- Ongoing tests and reporting against attributed revenue
A connected set of useful messages that keeps working between campaigns.
How we approach it.
We audit the flows you have and list the ones you do not. Welcome, cart recovery and post-purchase usually come first, but the order depends on your traffic and products.
Each flow is built with timing, exclusions and a next useful message, so people are not emailed after they buy or put through overlapping sequences.
Once live, we test subject lines, delays and order of messages, and report flow-attributed revenue so the best performers can be extended.
Is this the right fit?
Who this is for
- Flow coverage has gaps: no browse abandonment, no winback, a thin post-purchase
- Your existing flows were built once and never revisited
- You want revenue that keeps arriving between campaigns
Who this is not for
- You send under a few hundred emails a month, so flows have nobody to trigger on
- You want a flow built but nobody to approve copy or offers
- You are not able to give us access to your store data
The first 30 days.
- Week 1We are in your account. Audit, authentication check, and a list of what to fix first, in order.
- Weeks 2 to 3Core flows go live and the first campaigns send, designed in your brand and approved by you.
- Week 4First monthly report against attributed revenue, and the test plan for the month ahead.
What we need from you
- Read-only access to Klaviyo and your store platform, or screenshots if you prefer
- Brand assets: logo, fonts, colours and product photography
- One person who can approve copy and offers within a couple of working days
What we fix most often.
- A cart-recovery flow that keeps emailing after the customer has purchased
- Welcome flows that open with a discount before the brand has said anything
- Flows with no exit conditions, so the same person receives overlapping sequences
Work in this area.
Last reviewed .
The account is the evidence.
This is a whole-channel client result, not a claim that any single service produced it.
4 Sep - 4 Nov 2023
$477,929 attributed to email
47.96% of total revenue
Total store revenue up 47% against the previous period. Campaigns drove $316,870; flows drove $161,058.
See all three Klaviyo account screenshots
Results vary by brand, list size, category and offer. Individual accounts are not an average or a guarantee.
Questions about email flows & automation.
Which flows should we build first?
The audit identifies the gaps in your account. Welcome, cart recovery and post-purchase are usually the starting points; the order depends on your traffic, products and existing coverage.
Can you improve flows we already have?
Yes. We review triggers, exclusions, timing, content and performance before deciding what to keep or rebuild. Useful existing work stays.
How do you measure automation performance?
We review flow-attributed revenue in the context of the reporting window, audience and store performance. Attribution is a reporting measure, not a promise of incremental revenue.
How much does Klaviyo flow build cost?
It depends on how many flows need building versus rebuilding, so we quote after the free audit instead of a flat rate. The audit itself is free and comes with no obligation to hire us.
How long until flows are live?
The core flow set is typically live within two to three weeks, depending on how quickly brand assets and approvals come back. Campaigns can start in week one because they do not need to wait on the full build.
Related reading.
The rest of the channel.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.