Why is my email open rate dropping?
Possible causes are lower inbox placement, a tired list, changes to how opens are counted, or less relevant content. Check clicks and revenue to see if it is real.
Apple Mail Privacy Protection inflated opens and made them noisy, so a change in open rate may not reflect behaviour.
If clicks and revenue fall too, look at authentication, list health and sending volume.
In practice.
A store sees opens fall but clicks and revenue stay level. It concludes the drop is mostly measurement noise, and leaves its programme alone while it keeps watching click rate.
Want this handled for your store? See our email deliverability service or book a free audit.
Guides that go deeper.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.