What should I put in a thank you email after a purchase?
Thank the customer, confirm what they bought and what happens next, and offer one useful thing such as care tips, setup help or support contact details. Hold the hard sell for later.
The first email after a purchase is read closely, so make it genuinely helpful. Order details and delivery information usually come from your transactional email, and a thank-you message can add warmth and next steps.
Keep promotion light. A single link to guides or a gentle invitation to follow the brand works better than a wall of product recommendations.
In practice.
A candle store sends a thank-you email that names the order, explains how to burn a candle safely and gives a support address. A related-products email follows a couple of weeks later.
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