What is a sunset flow?
A sunset flow is a short series sent to contacts who have stopped engaging, giving them a last chance before they are suppressed.
It protects deliverability by removing people who never open or click, and it can win back some who simply forgot you.
Set the window by your buying cycle, and judge engagement by clicks and purchases rather than opens.
Keep a record of how many contacts re-engage from each email in the series, so you can shorten the flow or change the reasons to click if one message does most of the work.
In practice.
A store emails inactive contacts three times, with a different reason to click each time. Those who click return to the main list, and the rest are suppressed.
Want this handled for your store? See our email deliverability service or book a free audit.
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