Should I email new subscribers every day?
Usually no. A daily send to everyone raises unsubscribes and complaints. A short, useful welcome series followed by your normal rhythm works better for most stores.
New subscribers are the most engaged they will ever be, so a few emails in the first days is reasonable. A welcome flow with spaced messages covers this without turning into daily promotion.
Reduce frequency if complaints or unsubscribes climb. Let behaviour guide you: shoppers who click and browse can receive more than those who stay silent.
In practice.
A store sends a four-email welcome series over about ten days, then moves new subscribers onto its weekly campaigns. Those who click often are later added to a segment that gets an extra mid-week send.
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