Klaviyo email marketing for fashion brands.
Fashion email works when it sells the brand before the discount: strong imagery, a clear point of view, and flows timed around drops, restocks and seasons. Inferno Emails builds the Klaviyo flows and designs the campaigns for apparel and luxury brands, so the list buys at full price more often.
30 minutes, no obligation, and the findings are yours to keep.
How email works for fashion brands.
The brand is the product
Shoppers buy a feeling as much as a garment. A welcome email that opens on the strongest image and the brand story earns the scroll before any code appears.
Timing follows the calendar
Drops, restocks and seasons create natural send moments. Segment by what someone browsed or bought so a new-season email does not go to people who just bought the last one.
Returns and sizing shape the second order
Post-purchase emails that help with fit and care reduce regret and make the next purchase easier.
What we build first.
- Welcome flow led by brand and imagery
- Browse and cart recovery with sizing help
- Back-in-stock and low-stock alerts
- Post-purchase care and styling
- Winback for lapsed buyers before a new season
The flows sit under the email flows service; the creative is covered by email design.
Work we have done in this area.
KÍLÈNTÀR
Welcome flowWelcome email
Welcome flow for the London luxury house of Michelle Adepoju, Forbes 30 Under 30 Europe 2025. Runway imagery earns the scroll before the code.
Girafon Bleu
Welcome flowWelcome email
Brand-forward welcome that leads with the mission before the discount code.
Questions from fashion brands.
Do you design the emails as well as build the flows?
Yes. Every email is designed from scratch in your brand and built in Klaviyo, so the flows and the creative come from one team.
Can you work around product drops?
Yes. We plan sends and segments around drops and restocks so the right people hear first and nobody gets a message about something they just bought.
Keep reading.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.