What is Lead magnet?
A lead magnet is something of value, such as a guide, quiz or early access, offered in exchange for a person's email address.
For ecommerce, the best lead magnets relate directly to the product. A fit guide, a buying checklist, a quiz that recommends products or early access to a launch attracts people who are likely to be real customers.
Generic prizes bring people who want the prize, not the product. The closer the offer is to what you sell, the better the quality of the list that results.
Deliver what you promised quickly, and follow it with a welcome flow that continues the conversation rather than going silent.
A worked example.
Imagine a hypothetical running shoe store offering a short fit quiz that recommends a shoe type based on gait and distance. Those who complete it join a flow that explains the recommendation and shows relevant models.
Common mistakes.
- Offering something unrelated to the products
- Failing to deliver the promised item promptly
- Dropping new subscribers into a generic flow
Want this handled for your store? See our klaviyo email marketing service or book a free audit.
Guides that use this.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.