Klaviyo email marketing for candle and fragrance brands.
Candles and fragrance are sold by mood and scent, which an inbox cannot smell, so the email must describe it well and then time the reorder. Inferno Emails builds the Klaviyo flows and designs the campaigns for candle and fragrance brands.
30 minutes, no obligation, and the findings are yours to keep.
How email works for candle and fragrance brands.
Scent has to be written and shown
Customers cannot sample through a screen. Strong imagery, evocative but honest notes and a discovery set option reduce the risk of buying blind.
Burn time sets the reorder window
How long a candle lasts depends on size and how often it is lit. Use your own repurchase data to time the reminder, and treat it as an estimate rather than a promise.
Seasons drive launches
Autumn, winter and festive ranges are the big moments, with spring and summer scents between them. Build an early-access segment for loyal buyers so launches start strong.
Gifting is a major use
Candles are a default gift. Give gift buyers clear delivery dates, packaging details and a message option, and keep them apart from repeat self-purchasers.
What we build first.
- Welcome flow led by scent stories
- Discovery set follow-up with a full-size nudge
- Reorder reminder timed to size
- Seasonal launch early access for past buyers
- Gifting campaigns with delivery cut-offs
The flows sit under the email flows service; the creative is covered by email design.
Work we have done in this area.
Girafon Bleu
Welcome flowWelcome email
Brand-forward welcome that leads with the mission before the discount code.
Kuchenkompane
Seasonal campaignMother’s Day campaign
Seasonal campaign built around a single gifting decision.
Questions from candle and fragrance brands.
How do you sell scent over email?
We pair strong imagery with clear scent notes and mood, and offer discovery sets so a shopper can try before committing to a full size.
Can you run early access for new scents?
Yes. We build a segment of past buyers and engaged subscribers who hear about launches first, which suits limited and seasonal ranges.
Keep reading.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.