Klaviyo email marketing for pet brands.
Pet owners buy on a schedule set by the animal, so email works best when it knows the pet and the pack size. Inferno Emails builds the Klaviyo flows and designs the campaigns for pet food, treat and accessory brands, from first welcome to the next refill.
30 minutes, no obligation, and the findings are yours to keep.
How email works for pet brands.
The pet is the real customer profile
Species, size, age and dietary needs change what is relevant. Collect them early and store them as properties so a puppy owner and a senior cat owner never get the same email.
Food runs out on the animal’s schedule
How fast a bag is eaten depends on pack size and the pet. Build the reorder reminder from your own repurchase data rather than a guess, and offer a subscription where it fits.
Life stages open new needs
A new puppy, a switch to senior food or a move from kitten to adult products are natural moments to write. Age-based triggers keep the product advice accurate.
Treats and toys are impulse add-ons
Accessories sell well as a cross-sell after a food order, but only if the suggestions match the pet already on file.
What we build first.
- Welcome flow that asks about the pet
- Replenishment based on pack size
- Subscription offer after the first order
- Life-stage and age follow-ups
- Cross-sell of treats and accessories matched to the pet
The flows sit under the email flows service; the creative is covered by email design.
Work we have done in this area.
Bondi Coffee
CampaignCampaign email
Clean product-led layout designed to survive dark mode intact.
Iced Plunge
Welcome flowWelcome email
Single-product welcome with a dated code, so the first order has a reason to happen this week.
Questions from pet brands.
How do you personalise by pet?
We collect the pet’s details at sign-up or checkout, store them in Klaviyo, and use them to choose products and timing in each flow.
Can you set up reorder reminders for different bag sizes?
Yes. We build a separate reminder window for each pack size, then test the send point so the email arrives before the bag is empty.
Keep reading.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.