Klaviyo email marketing for skincare and beauty brands.
Skincare and beauty shoppers buy into a routine, so the best emails teach the routine and then time the refill. Inferno Emails builds the Klaviyo flows and designs the campaigns for skincare and beauty brands, with segments for skin type, shade and concern.
30 minutes, no obligation, and the findings are yours to keep.
How email works for skincare and beauty brands.
A routine is a sequence of products
Someone who bought a cleanser is a natural next buyer for a moisturiser. Post-purchase emails that explain the order of use make the second product feel obvious rather than pushy.
Refill timing depends on pack size
A small serum and a large body product run out at very different speeds. Model the reorder window per product and per size, then test where the reminder lands.
Skin type and shade drive relevance
Ask for skin type, concern or shade in the sign-up or a short quiz, and store it as a profile property. Every later email can then show products that suit the person.
Cosmetic claims need restraint
Beauty copy is held to advertising rules in most markets. Keep before and after language modest, avoid medical promises, and have your approved claims to hand before any email is written.
What we build first.
- Welcome flow that introduces the routine
- Quiz or skin-type follow-up with matched products
- Post-purchase how-to-use guidance
- Refill reminder timed per product size
- Winback for customers who have stopped reordering
The flows sit under the email flows service; the creative is covered by email design.
Work we have done in this area.
Girafon Bleu
Welcome flowWelcome email
Brand-forward welcome that leads with the mission before the discount code.
Femmenal
CampaignCampaign email
Editorial pacing: benefit, proof, offer, in that order.
Questions from skincare and beauty brands.
Can you segment by skin type or shade?
Yes. We capture the answer at sign-up or through a quiz, store it in Klaviyo, and use it to change which products each email shows.
How do you handle cosmetic claims in emails?
We write only from the claims you have approved, keep the language modest, and send you every email for sign-off before it goes out.
Keep reading.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.