Klaviyo email marketing for footwear brands.
Footwear sells by size, and the right size sells out, so email should be built around stock and fit. Inferno Emails builds the Klaviyo flows and designs the campaigns for footwear brands, covering restocks, returns and the next pair.
30 minutes, no obligation, and the findings are yours to keep.
How email works for footwear brands.
Size availability is the trigger
A shopper who wanted a size that sold out will buy when it returns. Size-specific back-in-stock emails capture that intent far better than a general announcement.
Fit uncertainty drives returns
Shoes fit differently between brands. Sizing guidance and a clear returns policy in the welcome and cart emails reduce hesitation and later regret.
Seasons change the range
Boots, sandals and trainers have their own windows. Plan campaigns ahead of each season and segment by the type of shoe someone browses.
Wear-out sets a loose reorder window
How long a pair lasts depends on use and care. Time a replacement or care product reminder from your own data, and treat it as an estimate.
What we build first.
- Welcome flow with sizing guidance
- Size-specific back-in-stock alerts
- Browse and cart recovery
- Care and cleaning follow-up
- Seasonal range campaigns by shoe type
The flows sit under the email flows service; the creative is covered by email design.
Work we have done in this area.
KÍLÈNTÀR
Welcome flowWelcome email
Welcome flow for the London luxury house of Michelle Adepoju, Forbes 30 Under 30 Europe 2025. Runway imagery earns the scroll before the code.
Next Step Funded
CampaignCampaign email
Three price tiers, one decision, and a real review carrying the trust underneath.
Questions from footwear brands.
Can restock emails be size-specific?
Yes. We capture the size a shopper wanted and notify them only when that size returns, which keeps the email useful and the click-through strong.
How do you handle returns concerns in email?
We state the returns route plainly in the welcome flow and cart emails and add sizing help, so buyers feel safer choosing a size.
Keep reading.
Find out what your list is actually worth.
We review your flows, list health, authentication records and last ninety days of performance, then send back what we found.
30 minutes, no obligation, and the findings are yours to keep either way.