What is Back in stock flow?
A back in stock flow is an automated message sent to people who asked to be notified when a sold-out product is available again.
It reaches people who already wanted the product, so intent is high. It needs inventory events connected to your email platform and a clear sign-up on the product page.
Send it promptly, because popular items can sell out again quickly.
A worked example.
A shopper taps notify me on a sold-out hoodie. When the size returns, an email goes to her within minutes with a link straight to that size. The same email goes only to people who asked for it.
Common mistakes.
- No notify-me option on sold-out pages
- Sending hours after stock returns
- Emailing people who did not ask
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