Welcome flow

KÍLÈNTÀR: welcome email.

A welcome flow designed from scratch and built in Klaviyo for KÍLÈNTÀR. Welcome flow for the London luxury house of Michelle Adepoju, Forbes 30 Under 30 Europe 2025. Runway imagery earns the scroll before the code.

What we made.

Inferno Emails designed and built this email for KÍLÈNTÀR. It was drawn for their brand rather than adapted from a template, and built to render properly across inboxes, including dark mode.

Where it fits.

This is part of our email flows & automation work, and shows how we approach email marketing for fashion brands.

Results are not shown per email. Dated, unattributed account results are on the home page.

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KÍLÈNTÀR welcome email opening on a red-carpet photograph of three women in handcrafted pieces, followed by a first-order discount code, a twelve-piece product grid and a Slaying in a Different Styles editorial section — KÍLÈNTÀR
Welcome flow
Welcome email
Welcome flow for the London luxury house of Michelle Adepoju, Forbes 30 Under 30 Europe 2025. Runway imagery earns the scroll before the code.

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