Klaviyo and Loox.

Loox is a photo review app that can connect to Klaviyo so review activity feeds your flows and segments. The details of the connection and the events it sends depend on the app version, so check the Loox documentation. Choose whether Loox or Klaviyo sends the review request, and let only one do it.

What Loox sends to Klaviyo.

• Review request activity. Signals about requests sent, where reported, so you can see who has already been asked.
• Review submitted. A customer has left a review, which can stop further requests and start a thank you.
• Photo and rating content. Ratings and customer photos that can reassure shoppers in emails, subject to how the connection exposes them.
• Reviewer attributes. Properties that mark people who have reviewed, usable for advocate segments.
• Discount or reward activity. Where review incentives are used, signals about rewards, which vary by setup.

Flows it enables.

• Review request

  One request after likely delivery, then at most one reminder, then the customer is left alone.

• Reviewer thank you

  Acknowledges a published review and points to a related product or helpful content.

• Photo social proof

  Uses approved customer photos in campaigns and recovery emails to show the product in real use.

• Non reviewer follow up

  Reaches buyers who did not review with a lighter, different ask, without repeating the same request.

Setup order.

1. 1. Read the current documentation

   Check how Loox connects to Klaviyo and which events it reports for your version.

2. 2. Connect the app

   Link Loox to your Klaviyo account following the documented steps.

3. 3. Leave a test review

   Place a test order, review it and confirm the activity appears on the Klaviyo profile.

4. 4. Settle request ownership

   Choose one tool to send review requests and switch the other off.

5. 5. Build reviewer segments

   Separate reviewers from non reviewers to guide different messages.

6. 6. Test the whole path

   Follow one order through delivery, request, review and thank you to check each message sends once.

Common pitfalls.

• Both Loox and Klaviyo asking for the same review.
• Using customer photos in marketing without confirming permission.
• Requests sent before the order has arrived.
• Offering incentives that conflict with platform or legal rules.
• Assuming reviewers have agreed to marketing emails.

Apps and Klaviyo both change their screens and options over time, so confirm names against what you see and check each app's own documentation for current details.

Want this wired up and tested for you? See our email flows & automation service or book a free audit.