Klaviyo and Swym Wishlist.

Swym Wishlist lets shoppers save products, and that activity can be shared with Klaviyo so you can send reminders about items they saved. Whether it uses a native connection or another route depends on your version, so confirm in the Swym and Klaviyo documentation. Wishlist signals show clear interest, which makes them a strong base for relevant, low pressure emails.

What Swym Wishlist sends to Klaviyo.

• Item added to wishlist. A shopper saved a product, which shows interest even without a cart.
• Wishlist shared. Where the feature is used, a list sent to someone else, useful as an advocacy signal.
• Back in stock or price change signals. Where supported, signals that a saved item has changed, which vary by setup and version.
• Wishlist reminder activity. Records of reminders sent, if reported, so you can avoid repeating yourself.
• Customer identity. The email address that ties a wishlist to a profile, which is needed for any flow to work.

Flows it enables.

• Saved item reminder

  Reminds someone of a product they saved, shown with the actual item, after a sensible gap.

• Back in stock

  Tells people when something they saved is available again, if that data is supplied.

• Wishlist to cart nudge

  A gentle follow up when saved items are still unbought, without leaning on urgency.

• Gift list share

  Helps shoppers share a list and returns to the sharer when it is viewed or bought, where supported.

Setup order.

1. 1. Confirm the connection method

   Check the Swym and Klaviyo documentation for how wishlist data reaches Klaviyo for your setup.

2. 2. Connect the app

   Link the two accounts following the documented steps.

3. 3. Add an item as a test

   Save a product while signed in and check the event on the Klaviyo profile.

4. 4. Confirm identification

   Make sure shoppers are identified by email, or the activity cannot reach a profile.

5. 5. Align with other flows

   Decide how wishlist messages sit next to cart and browse flows.

6. 6. Build and test the reminder

   Create the reminder flow and test it with your own account.

Common pitfalls.

• Reminding people about a wishlist item they have since bought.
• Sending a wishlist reminder at the same time as a cart email.
• Assuming anonymous wishlists reach Klaviyo profiles.
• Overusing urgency on items someone only saved for later.
• Not checking the event data before building the flow.

Apps and Klaviyo both change their screens and options over time, so confirm names against what you see and check each app's own documentation for current details.

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