Klaviyo and Okendo.

Okendo is a reviews and customer marketing app that connects to Klaviyo so review and referral activity can feed your flows and segments. You can show ratings in emails, thank reviewers and separate them from non reviewers. Decide whether Okendo or Klaviyo sends review requests, and make the other stay quiet.

What Okendo sends to Klaviyo.

• Review published. A review has gone live, which can start an acknowledgement and stop further requests.
• Review request activity. Reports of requests sent, helpful for keeping track of who has already been asked.
• Ratings and content. Star ratings and review text you can bring into emails to reassure shoppers.
• Referral activity. Where the referral feature is in use, signals about invites and rewards for advocates.
• Reviewer attributes. Properties that mark people who have reviewed, usable for advocate segments.

Flows it enables.

• Review request and reminder

  A single request after likely delivery, with one reminder at most, then the customer is left alone.

• Reviewer acknowledgement

  Thanks people when their review is published and shows how it helps other shoppers.

• Referral invitation

  Invites satisfied customers to refer friends, with clear and honest terms about the reward.

• Rating enhanced recovery

  Adds ratings and a short quote to abandoned cart messages for items with good feedback.

Setup order.

1. 1. Connect in Okendo

   Choose the Klaviyo integration in Okendo settings and authorise it with your account.

2. 2. Review the shared data

   Check which review and referral activity is reported to Klaviyo for your Okendo setup.

3. 3. Create a test review

   Place an order, leave a review and confirm the event appears on the Klaviyo profile.

4. 4. Settle request ownership

   Pick one tool for review requests and turn off the other.

5. 5. Build reviewer segments

   Segment reviewers, non reviewers and referrers to guide different campaigns.

6. 6. Test the full path

   Follow an order from delivery to request, review and thank you to verify each message appears once.

Common pitfalls.

• Both tools asking for the same review.
• Referral wording that overpromises compared with the programme rules.
• Requests going out before delivery has happened.
• Using reviews in templates without checking that content is approved.
• Treating reviewers as automatically consented to marketing.

Apps and Klaviyo both change their screens and options over time, so confirm names against what you see and check each app's own documentation for current details.

Want this wired up and tested for you? See our email flows & automation service or book a free audit.