Klaviyo and REVIEWS.io.

REVIEWS.io collects product and company reviews and can connect to Klaviyo so review activity supports your flows and segments. What it sends depends on the version and configuration, so confirm the details in the REVIEWS.io documentation. Decide which tool sends review requests so customers are not asked twice.

What REVIEWS.io sends to Klaviyo.

• Review invitation activity. Where reported, signals that a request has been sent, so you can avoid asking again.
• Review submitted. A customer has left a review, which can end the request sequence and begin a thank you.
• Rating content. Star ratings and review text that can appear in emails, depending on how the connection exposes them.
• Reviewer attributes. Properties that identify people who have reviewed, useful for advocate segments.
• Company and product review data. Both kinds of review may exist in the account, and which is shared can vary by setup.

Flows it enables.

• Review invitation

  A single request after likely delivery, with one reminder at most.

• Reviewer thank you

  Thanks people for their review and suggests a next step, such as a related product.

• Ratings in recovery emails

  Adds a rating or short quote to abandoned cart messages for products with good feedback.

• Advocate campaigns

  Targets happy reviewers for referrals or early access, with honest terms.

Setup order.

1. 1. Check the documentation

   Find out how REVIEWS.io connects to Klaviyo for your account and what it sends.

2. 2. Connect the accounts

   Authorise the link using the documented steps.

3. 3. Submit a test review

   Place a test order, leave a review and confirm the activity shows on the profile.

4. 4. Decide who sends requests

   Pick REVIEWS.io or Klaviyo for review invitations and disable the other.

5. 5. Create segments

   Build reviewer and non reviewer segments to tailor messages.

6. 6. Test end to end

   Check the timing from delivery to request, review and thank you.

Common pitfalls.

• Two tools sending the same review request.
• Asking for a review on a returned order.
• Showing product ratings against the wrong product in an email block.
• Mixing company and product review messages so the ask is unclear.
• Treating a review as marketing consent.

Apps and Klaviyo both change their screens and options over time, so confirm names against what you see and check each app's own documentation for current details.

Want this wired up and tested for you? See our email flows & automation service or book a free audit.