How to fix missing product images and broken feeds in Klaviyo emails

Missing product images in Klaviyo emails come from a stalled catalog sync, product records without images, blocked image hosting or a block that has no fallback. Check the sync, then the product data, then the template.

Have this ready.

• Access to Klaviyo and to your store admin
• One email where images are missing, plus a product that should appear
• Knowledge of where your product images are hosted
• A preview tool or test inboxes at several providers

Steps.

1. 1. Identify the pattern

   Work out whether every image is missing, only products in a block, or only certain products. This tells you whether the cause is the template, the feed or the product itself.

2. 2. Check the catalog sync

   Open your integration and check that the product catalog is syncing. If it is stalled or disconnected, reconnect it and wait for products to refresh.

3. 3. Inspect the product record

   Open the missing product in your store admin and confirm it has a main image, is published and is active. Products without images will show blank.

4. 4. Check the image itself

   Make sure the image address opens in a browser and is a standard web format. Very large files or images behind a login will fail to load in inboxes.

5. 5. Review the dynamic block

   Open the email and check the product block settings, such as which items it pulls and how many. A rule that matches nothing will leave a gap.

6. 6. Add fallback content

   Set fallback content or a static backup block so the email still looks complete if the dynamic part cannot load.

7. 7. Preview and test send

   Send tests to real inboxes and view them in light and dark mode. Some clients block images by default, so add clear alt text.

Common pitfalls.

• Relying on images alone to carry key information without alt text.
• Hosting images on a server that blocks outside requests.
• Sending a flow email without ever previewing a real product rendering.
• Forgetting that sold out or unpublished items may drop out of feeds.

Check it worked.

• Catalog sync is active and recent
• Products have a main image and are published
• Image addresses open in a browser
• Dynamic blocks have fallback content
• Test emails render correctly in light and dark mode

Klaviyo changes its interface from time to time, so treat the steps as the order of work and match the names to what you see on screen.

Rather have this done for you? See our klaviyo email marketing service or book a free audit.