Sample or quiz follow up flow teardown.

A sample or quiz follow up flow turns a quiz result or a sample request into a first purchase. It triggers on quiz completion or a sample order, delivers the recommendation based on answers, and follows up once the sample has arrived. Personal relevance is its strength.

Trigger and filters.

Completed Quiz event with answers stored as profile properties, or Placed Order for a sample product.

• Flow filter: has not bought a full size product since starting
• Trigger filter: quiz answers are present, otherwise route to a generic path
• Trigger filter: subscribed to marketing
• Flow filter: not in the main welcome flow at the same moment

Sequence and timing.

1. 1. Email one: your results (Immediately)

   Present the match and a short reason it fits their answers.

2. 2. Email two: how to try it (2 days later)

   Explain use, or for samples, when theirs will arrive and how to test it.

3. 3. Email three: how did it go? (5 days after sample delivery)

   Ask for feedback and direct to the full size version.

4. 4. Email four: your routine (1 week later)

   Suggest a complete set based on their results.

Branch logic.

• Conditional split on quiz outcome, with a different recommendation path per result
• Split on sample versus quiz only, so shipping information shows only where needed
• Split on reply or click, giving engaged people a more detailed guide

Copy outline.

• Results

  Reflect their answers back, give one primary recommendation and one backup.

• How to try it

  Simple instructions and a note on what to look for.

• How did it go

  One question with response buttons, then the full size link.

What to watch.

• Conversion from quiz or sample to full size order
• Click rate per quiz outcome branch
• Time from sample delivery to purchase
• Number of quiz profiles missing answers

Common mistakes.

• Sending a generic result that ignores the answers
• Timing follow up before the sample arrives
• Asking for feedback with no clear next step
• Not storing quiz data as usable properties

This is a starting structure, not a promise of results. Timing and offers depend on your product, your repurchase window and your list, so test and adjust.

Want this built and tested for you? See our klaviyo email marketing service or book a free audit.