Klaviyo and AfterShip.
AfterShip tracks parcels across carriers and can pass shipment status updates to Klaviyo so you can send accurate shipping emails. Whether it connects directly or through another route depends on your setup, so confirm in the AfterShip and Klaviyo documentation. Reliable tracking data lets you replace guesswork with messages that match where the order actually is.
What AfterShip sends to Klaviyo.
- Shipment created. A tracking number has been attached to an order, the start of the delivery journey.
- In transit and out for delivery. Status changes as the carrier reports them, which can vary by carrier and by what the connection sends.
- Delivered. The carrier shows the parcel as delivered, a good trigger for a review request after a pause.
- Delivery exception. A delay, failed attempt or problem, which is worth a helpful message.
- Tracking details. The carrier, number and link, used in emails so customers can follow the parcel.
Flows it enables.
Shipping confirmation
Sent when tracking is created, with a clear link and an honest delivery expectation.
Delivery update
Tells people when the parcel is close or delivered, keeping the message short and useful.
Delay and exception message
Reaches customers when something goes wrong, with a way to get help before they have to ask.
Post delivery follow up
Starts from delivered status with care tips, then a review request after a sensible gap.
Setup order.
1. Check how the data reaches Klaviyo
Read the current AfterShip and Klaviyo documentation to see which events and properties are sent.
2. Connect the accounts
Follow the documented steps to link them.
3. Create a test shipment
Use a real or test tracking number and confirm the events appear on the profile.
4. Decide who sends shipping emails
Choose between AfterShip notifications, store notifications and Klaviyo, and use one.
5. Build the flows
Create the confirmation, delivery and exception flows with branded templates.
6. Test the timing
Check that messages follow the real status, not the order date.
Common pitfalls.
- Customers receiving shipping emails from three systems.
- Marking delivered before the parcel has arrived.
- Promotional content in a delay message.
- Ignoring carriers that report patchy status.
- Not testing exception cases.
Apps and Klaviyo both change their screens and options over time, so confirm names against what you see and check each app's own documentation for current details.
Want this wired up and tested for you? See our email flows & automation service or book a free audit.
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