Email marketing agency for Canadian ecommerce brands.

Canada’s anti-spam law, CASL, is stricter than the American approach. It generally requires consent before sending commercial email, which can be express or, in limited situations, implied, along with clear sender identification and a working unsubscribe.

Implied consent from a purchase or enquiry does not last forever. If your list was built from old orders, it is worth auditing how each contact was collected before sending to everyone.

We recommend storing how and when each subscriber opted in, and setting up signup forms that capture it automatically. In Klaviyo that means using consent fields and clean source tracking rather than uploading a spreadsheet with no history.

This is also good for deliverability. A list of people who actually asked to hear from you gets better engagement and fewer complaints.

If you sell to Quebec, French is not optional in practice, and your emails, signup forms and unsubscribe pages should be ready in both languages. We build the templates and segmentation so each customer gets the right version.

Many Canadian shoppers also buy from US stores, and many Canadian brands sell south of the border. We plan currency display, delivery expectations and duties messaging so customers are not surprised at checkout.

Canadian shoppers respond to Black Friday and Cyber Monday, Boxing Day and the long winter buying season, and the weather shapes categories from outerwear to home goods. We build that into the campaign calendar.

We are remote and have no Canadian office. We arrange calls in your working hours, and the free audit is a low-risk way to see how we work.