Klaviyo flow coverage checklist.

Most ecommerce stores run two or three of the flows below and leave money on the table. Go through the list, tick off what you have, and look closely at anything that is missing or half-built.

1. .01.

   Welcome flow

   Introduces the brand and guides a new subscriber to a first order.

   Check: Three to five emails, a clear first step, and an exit once they buy.

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2. .02.

   Abandoned cart

   Reminds shoppers what they left and answers their doubts.

   Check: First email within hours, purchase exclusion in place, incentive used sparingly.

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3. .03.

   Browse abandonment

   Follows up with people who viewed products but did not add to cart.

   Check: Triggers on product views and does not overlap with the cart flow.

4. .04.

   Post-purchase

   Confirms, educates and sets up the next order.

   Check: Care or usage guidance, a review request and a cross-sell, not just a receipt.

5. .05.

   Replenishment

   Reaches repeat-purchase products just before they run out.

   Check: Timed to your real repurchase interval for each product.

6. .06.

   Winback

   Re-engages customers who have gone quiet.

   Check: Triggers after the usual reorder window and ends with a suppression step.

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7. .07.

   Back in stock

   Tells interested shoppers when a sold-out item returns.

   Check: Connected to your inventory events and only sent to people who asked.

8. .08.

   VIP or loyalty

   Treats your best customers differently.

   Check: A defined segment, with messaging that is more than a bigger discount.

9. .09.

   Sunset or re-engagement

   Cleans out people who never engage so reputation stays healthy.

   Check: A short series, then suppression, which protects deliverability.

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