Review request flow teardown.

A review request flow asks a customer for feedback once they have had time to use the product. It triggers on Fulfilled Order, waits until after delivery, asks for a review with one tap, and sends one reminder. Good timing and an easy form matter more than the wording.

Trigger and filters.

Fulfilled Order metric, or a delivered event from your shipping provider, followed by a delay that reflects how long the product takes to judge.

• Flow filter: order has not been refunded or returned
• Flow filter: has not already left a review for the product
• Trigger filter: profile has not received a review request recently
• Flow filter: no open support ticket on the order

Sequence and timing.

1. 1. Time delay after delivery (About a week for simple goods, longer for things that take time to judge)

   Give the customer a chance to use the item first.

2. 2. Email one: how is it going? (At the end of the delay)

   Ask for a rating with a one click star block.

3. 3. Email two: reminder (5 days later)

   A softer second request for those who did not respond.

4. 4. Rating branch follow up (Straight after a rating is given)

   Send a thank you with a public review link, or a private help message for a low score.

Branch logic.

• Conditional split on rating: high ratings go to the public review page, low ones go to a private support route
• Split on first order versus repeat, with a different opening for each
• Split on number of items, asking about one product rather than a long list

Copy outline.

• Ask

  Say why reviews help, give a star rating block, tell them it takes a minute.

• Reminder

  A brief nudge with the product image and a thank you either way.

• Thank you or help

  For good ratings, link to the public review page; for poor ones, apologise and offer a reply route to support.

What to watch.

• Review completion rate per product
• Click through rate on the star block
• Volume of low ratings routed to support and how fast they are answered
• Review count growth on key product pages

Common mistakes.

• Asking before the item has arrived
• Offering rewards in a way that breaks platform rules or biases reviews
• Sending everyone, including those with returns
• Requesting a review and a cross sell in one email

This is a starting structure, not a promise of results. Timing and offers depend on your product, your repurchase window and your list, so test and adjust.

Want this built and tested for you? See our email flows & automation service or book a free audit.